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Concrete evidence that customers value service

Posted on Jun 09 2009
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The survey, conducted by Euro RSCG Worldwide that 78 per cent of respondents value the Internet for researching purchases,

But that doesn't mean that companies can rely on service over the Internet, as 80 per cent of respondents also said they want companies to show a more human face.

This is reflected in the finding that 58 per cent of those surveyed cite trust in the company as an important purchasing factor.

Despite what many marketers and retailers may think, it’s not all about price - consumers find value in feeling smart about purchase decisions and investing in brands they trust,” said Andrew Benett, co-CEO of Euro RSCG New York and global chief strategy officer of Euro RSCG Worldwide.

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