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The online survey of 25,000 consumers revealed that more than 46 per cent think Britain is best for how well we are treated, surging ahead of the US on 25.5 per cent.
Despite difficult trading conditions, almost 40 organisations or professions achieved a customer satisfaction score of 80 per cent or above in the organisation's UK Customer Satisfaction Index,, with John Lewis scoring the highest at 90 per cent.
ICS Chief Executive Jo Causon said: “Striving to offer world-class customer service gives your business the best chance of getting out of the recession sooner – and stronger.
"Putting customers at the heart of your business improves employee performance, which increases corporate performance and makes organisations more competitive."
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