By linking the call button into its contact management software, the CallMedia technology adds requests into the same universal queue that handles inbound calls, scheduling a task for agents to speak to the customer.
CallMedia expects that the technology will help improve service levels and boost conversation rates by utilising the amount of time customers now spend on social networking sites.
David Groves, CallMedia’s product director said that successful Facebook marketing requires ‘relevant and stimulating content. “But until now there has been no effective method to translate visitors into direct interactions. CallMedia is enabling customers to talk to businesses very easily and quickly, giving brands the ability to turn that interaction into a sale, or to provide post sales customer service instantly.”<< Archive
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