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"We're hiring across the country, but Edmonton is one of our bigger centres so that's where a lot of the focus of our growth is right now," said Joanne Beaton, Telus vice-president of customer service.
The 200 new agents join about 700 call centre agents already in Edmonton, Telus said.
Beaton said the new staff are needed to support strong demand for Optik TV, which was developed in Edmonton at the company's chief technology office.
"A lot of the technology it runs on is centred in the city, so it's a good spot for us to have the customer support and the technical support in the same location. ... We have some state-of-the-art contact centre facilities in Edmonton, and we're looking to optimize those as well," Beaton said.
As of June 30, Telus had 228,000 TV customers, double its customer base the previous year, it said.
Telus rebranded its television and Internet offerings to emphasize its new high-speed capability, calling it Optik, a reflection of the new fibre optic cable the company has installed to reach two million households in Western Canada. It offers features such as PVR Anywhere, allowing customers to record a show on any television in their home and watch it on any other connected TV or to manage their recordings from a smartphone or other device. Telus customers can also use their Xbox 360 as a digital set top box.
"We are extremely pleased that Telus has chosen Edmonton as the hub for its new Optik TV services," Edmonton Chamber of Commerce president and chief executive Martin Salloum said in a release.
"This is not only a huge boost to the overall economic activity in this city, but adds significant profile to Edmonton's high technology reputation."
Telus has more than 3,000 employees in Edmonton.
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